Our story
About Marjoki
Marjoki is a UK direct-to-consumer brand that brings Finnish xylitol pastilles into everyday routines. We exist because the after-meal habit — long established in Finland — deserves a clear, trusted home in the UK.
Every pouch is made in Finland by Narskuttelu, a family-owned manufacturer in Kitee. The facility is registered with the Finnish Food Authority and operates under EU food legislation. Narskuttelu has refined its production over years, and we work directly with them to bring that standard to UK families.
Our positioning is simple: trusted oral-care habit first, fruit flavour second. We are not a candy brand. We are not a clinical brand. We sit in between — practical, pleasant, and honest about what xylitol pastilles can and cannot do.
The after-meal moment is where our product fits: 1–2 pastilles after main meals, up to 6 per day. No preparation, no refrigeration. A routine that families can keep.
We are at launch stage, focused on direct-to-consumer sales in the UK. We build brand presence first, then expand into professional and marketplace channels in measured phases.
Questions, feedback, or professional enquiries: hello@marjoki.co.uk.
